OUR ROOTS
Roots and Wings Fish Co. is a social enterprise based in St. John's, Newfoundland co-founded by a fisherwoman and small-scale fisheries researcher. Our mission is to improve the viability of small-scale fisheries and deepen the engagement between consumers and fish harvesters.
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OUR WINGS
We believe that fishers should directly benefit from the fish they catch. Thus, Roots and Wings partners directly with independent small-scale fisherpeople to overcome market barriers by creating value-added fish products that tell the quintessential story of Newfoundland.
Fine Print: Fishers often struggle for viability in the face of a corporatized and monopolized processing sector, with little power to bargain for fair fish prices. Unlike the corporate processors who sell fish abroad and en-masse, Roots and Wings locates niche markets with higher prices, allowing our fishing partners to benefit directly from their catch.
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OUR FISH
While most salt cod from the industrial processors we compete against is dried with a technique which employs air dryers, Roots & Wings sells fish that is dried outdoors under the Newfoundland sun, giving it a higher quality taste that incomparable to fish dried indoors.
We sell through a variety of channels to expand our reach and increase fisher autonomy, dignity and well-being while educating consumers. Roots and Wings is about more than a product, it is about sharing the important values and benefits of the small-scale fisheries in Newfoundland and abroad.